
What Makes a Designer (and Who Decides)?
Reframing what great design really means for small brands and DIYers

We Conflate Visibility with Value
The pressure to not only make things, but to make sure that other people know we’re making things.

Nobody Owes You Their Attention
And other things I wish I’d thought about before I started building a brand in public

It’s Not Just a Hat
Lauren Biederman’s Bumpin’ That hat taps into identity, storytelling, and the power of a good wink.
Is anything actually a “community” online?
That word feels strange. Plus: How to know when a website has kicked the can.

The Art of Marketing Art
Art rock band MAN LEE on releasing a debut album, and framing it for perception, not consumption.