Insights + inspiration for people making their own rules and building their own brands. Written by Anne Marie Lindemann, a designer and DIYer in Philly.

Let’s Discuss: Are We Making Too Much Content?  Post feature image
Insights

Let’s Discuss: Are We Making Too Much Content?

It’s Not Just a Hat

Lauren Biederman’s Bumpin’ That hat taps into identity, storytelling, and the power of a good wink.

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The Art of Marketing Art

Art rock band MAN LEE on releasing a debut album, and framing it for perception, not consumption.

The Art of Marketing Art Post feature image
Tincan Brands: Trash Habitats Post feature image

Tincan Brands: Trash Habitats

A home for your trash. A habitat for your block.

Brand vs. Business Post feature image

Brand vs. Business

Not everyone needs a brand. But if you do, you should know why.

Social Media: How to start an account for your brand. Post feature image

Social Media: How to start an account for your brand.

Just post like no one’s watching.

Hello Again. Tincan Is Back!

Talking Taylor Swift, too much content, and a new imaginary brand from the Tincan universe: Trash Habitats.

Out of Office

Stepping back isn’t just about disappearing.

What Makes a Designer (and Who Decides)?

Reframing what great design really means for small brands and DIYers