Insights + inspiration for people making their own rules and building their own brands. Written by Anne Marie Lindemann, a designer and DIYer in Philly.
We Conflate Visibility with Value
The pressure to not only make things, but to make sure that other people know we’re making things is making us lose sight of what we're doing.
Why Messy Content Works
How chaotic, unpolished content is reshaping the way brands and creators connect with real people.
It’s Not Just a Hat
Lauren Biederman’s Bumpin’ That hat taps into identity, storytelling, and the power of a good wink.
The Art of Marketing Art
Art rock band MAN LEE on releasing a debut album, and framing it for perception, not consumption.
What Makes a Designer (and Who Decides)?
Reframing what great design really means for small brands and DIYers
Nobody Owes You Their Attention
And other things I wish I’d thought about before I started building a brand in public