Insights + inspiration for people making their own rules and building their own brands. Written by Anne Marie Lindemann, a designer and DIYer in Philly.

We Conflate Visibility with Value Post feature image

We Conflate Visibility with Value

The pressure to not only make things, but to make sure that other people know we’re making things is so real.

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Let’s Get Weirder

Breaking away from marketability

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Why Messy Content Works

How chaotic, unpolished content is reshaping the way brands and creators connect with real people.

It’s Not Just a Hat

Lauren Biederman’s Bumpin’ That hat taps into identity, storytelling, and the power of a good wink.

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The Art of Marketing Art

Art rock band MAN LEE on releasing a debut album, and framing it for perception, not consumption.

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The Basics: Brand vs. Business

Not everyone needs a brand. But if you do, you should know why.

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The Basics: Social Media

How to start an account for your brand: just post like no one’s watching.

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The Basics: Audience

Miniculture over monoculture. Screw the masses, find your people. (It’s brat.)