Anne Marie's newsletter. Written semi-regularly about brands, culture, and creativity.

If 98% of your followers aren't doing anything, does social even work? Post feature image

If 98% of your followers aren't doing anything, does social even work?

Plus a dive into design history on the enduring trend of blackletter type.

We’ve got a messaging problem Post feature image

We’ve got a messaging problem

Political silos, the hot take trap, and a Q&A with an NFL digest Substacker.

Goals, schmoles Post feature image

Goals, schmoles

A few big patterns from last month's survey and a reminder that priorities always shift.