A monthly newsletter exploring brands, culture, and marketing. Written for and about small teams and DIYers.
98% of your followers aren't doing anything. Does social even work?
Blackletter trends, the social media question, and hating your website
We’re living through a messaging crisis
Political silos, the hot take trap, and a Q&A with an NFL digest Substacker.
Goals, schmoles (plus our first survey results)
A few big patterns and a reminder that priorities always shift.