Whenever I begin a new project with a client, I start with the same questionnaire.
The questionnaire covers key areas like:
- How you got started
- What you want to accomplish
- Why you’re distinct
- Who your competitors are
- How you show up and interact with people (online, in person, through your products or services)
- Your brand’s personality
- Who your target audience is and what they need
Each of these answers has practical implications for:
- How your website is organized
- How your brand looks and feels visually
- What your brand sounds like when you show up on social media
- How you talk about your work and communicate your value
- Where you should (and shouldn’t) spend your energy
If you’re kicking off a new website, refreshing your brand, or trying to tidy up what you already have, this questionnaire gives you a solid starting point. This particular version is tailored for website projects. But you could just as easily swap out “website” for whatever it is that you’re working on.
