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Free Template: Brand Questionnaire
A practical framework for defining your identity, audience, and goals.
Understanding the Backlash About the Philadelphia Art Museum Rebrand
A rebrand can’t build connection, it can only reveal how much of it was there to begin with.
We Conflate Visibility with Value
The pressure to not only make things, but to make sure that other people know we’re making things is making us lose sight of what we're actually doing.
Q&A with Lauren Biederman
Philly restaurateur Lauren Biederman on how her Bumpin’ That hat taps into identity, storytelling, and the power of a good wink.
Q&A with MAN LEE
Art rock band MAN LEE on releasing a debut album, and framing it for perception, not consumption.
Everything You Need to Know About Brand Identity Guidelines
A good brand doesn’t have to be fancy. It just has to feel like you.
