Pantone chose white. White! The best color pickers in the world landed on something that barely qualifies as a color. But white is, technically, the presence of all color. Every single hue lives inside it. So is their choice actually a fitting follow-up to the year we just had?
The 2025 End of Year Recap
It's been a year of plenty...of everything. Maybe we do a little less? A recap. Plus: the state of marketing survey and a free brand questionnaire.
