98% of your followers aren't doing anything. Does social even work?
Blackletter trends, the social media question, and hating your website
We’re living through a messaging crisis
Political silos, the hot take trap, and a Q&A with an NFL digest Substacker
Q&A with Liza Sankar-Gorton
She just wrapped her first season as an NFL digest Substacker! Here’s what she learned in year one.
How exactly are we spending our time on marketing?
The results from our inaugural January 2026 survey.
Goals, schmoles (plus our first survey results)
A few big patterns and a reminder that priorities always shift.
The 2025 End of Year Recap
It's been a year of plenty...of everything. Maybe we do a little less? A recap. Plus: the state of marketing survey and a free brand questionnaire.
Free Template: Brand Questionnaire
A practical framework for defining your identity, audience, and goals.
AI, art, and a very Philly design controversy
Between DNS meltdowns, Adobe MAX, and the Philadelphia Art Museum’s controversial rebrand, there's a lot to think about.