Insights + inspiration for people making their own rules and building their own brands. Written by Anne Marie Lindemann, a designer and DIYer in Philly.

Let’s Discuss: Are We Making Too Much Content?

Taylor Swift might’ve just pinpointed the fine line between the right and wrong amount of content.

Let’s Discuss: Are We Making Too Much Content? Post feature image

We Conflate Visibility with Value

The pressure to not only make things, but to make sure that other people know we’re making things is making us lose sight of what we're doing.

We Conflate Visibility with Value Post feature image

It’s Not Just a Hat

Lauren Biederman’s Bumpin’ That hat taps into identity, storytelling, and the power of a good wink.

It’s Not Just a Hat Post feature image

The Art of Marketing Art

Art rock band MAN LEE on releasing a debut album, and framing it for perception, not consumption.

The Art of Marketing Art Post feature image
Tincan Brands: Trash Habitats Post feature image

Tincan Brands: Trash Habitats

A home for your trash. A habitat for your block.

Brand vs. Business Post feature image

Brand vs. Business

Not everyone needs a brand. But if you do, you should know why.

Social Media: How to start an account for your brand. Post feature image

Social Media: How to start an account for your brand.

Just post like no one’s watching.

Hello Again. Tincan Is Back!

Talking Taylor Swift, too much content, and a new imaginary brand from the Tincan universe: Trash Habitats.

Out of Office

Stepping back isn’t just about disappearing.

What Makes a Designer (and Who Decides)?

Reframing what great design really means for small brands and DIYers