Newsletter
A monthly newsletter about branding, visibility, and figuring it out as you go, straight from someone in the thick of it.
What Makes a Designer (and Who Decides)?
Reframing what great design really means for small brands and DIYers
Nobody Owes You Their Attention
And other things I wish I’d thought about before I started building a brand in public
Is anything actually a “community” online?
That word feels strange. Plus: How to know when a website has kicked the can.
Savvy, Cynical, and Over It: This is Political Communications in 2024
Kamala’s social team is using balance, humor, and just enough chaos to turn political engagement into a meme-worthy vibe.
it's not a slog
At least, it shouldn't have to be. A big project like building a brand needs a beginning, middle, and end.
brands don’t have to feel so neutral
Podcasts are so lovable because they’re so human. Here’s what we can learn from them.
just get the party started
You need a font, a color, and a logo to launch a brand (but don’t design your own logo, there’s an easier way).
what does it even mean to "do the marketing?"
Welcome to Tincan, a newsletter for and about people who are doing the marketing.