Newsletter
A monthly newsletter about branding, visibility, and figuring it out as you go, straight from someone in the thick of it.
The 2025 End of Year Recap
It's been a year of plenty...of everything. Maybe we do a little less? A recap. Plus: the state of marketing survey and a free brand questionnaire.
AI, art, and a very Philly design controversy
Between DNS meltdowns, Adobe MAX, and the Philadelphia Art Museum’s controversial rebrand, there's a lot to think about.
Hello Again. Tincan Is Back!
Talking Taylor Swift, too much content, and a new imaginary brand from the Tincan universe: Trash Habitats.
What Makes a Designer (and Who Decides)?
Reframing what great design really means for small brands and DIYers
Nobody Owes You Their Attention
And other things I wish I’d thought about before I started building a brand in public
Is anything actually a “community” online?
That word feels strange. Plus: How to know when a website has kicked the can.
Savvy, Cynical, and Over It: This is Political Communications in 2024
Kamala’s social team is using balance, humor, and just enough chaos to turn political engagement into a meme-worthy vibe.
it's not a slog
At least, it shouldn't have to be. A big project like building a brand needs a beginning, middle, and end.