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DIY

Smart, strategic brand-building advice for people doing it on their own.

By Anne Marie Lindemann
DIY
Brand vs. Business Post feature image

Brand vs. Business

Not everyone needs a brand. But if you do, you should know why.

By Anne Marie Lindemann
DIY
Social Media: How to start an account for your brand. Post feature image

Social Media: How to start an account for your brand.

Just post like no one’s watching.

By Anne Marie Lindemann
DIY
Miniculture Over Monoculture Post feature image

Miniculture Over Monoculture

Screw the masses, find your people. (It’s brat.)

By Anne Marie Lindemann
DIY
Everything You Need to Know About Brand Identity Guidelines Post feature image

Everything You Need to Know About Brand Identity Guidelines

A good brand doesn’t have to be fancy. It just has to feel like you.

By Anne Marie Lindemann
DIY
The Messaging is the Hardest Part Post feature image

The Messaging is the Hardest Part

You've got to say it all without saying much.