If Your Work Matters, So Does Your Audience
Marketing isn’t beneath you—it’s the missing piece.
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I saw Dan Levy talking about the creative process the other day. What he said wasn’t new, but it hit me differently right now—how, on social media, all we ever see are the polished end results, shiny, perfect, and effortless. We don’t see the years of work leading up to that moment, the missteps, the pull-my-hair-out frustrations. And when you're scrolling through a feed full of successes, it’s easy to feel inadequate. There’s probably not a creative out there who doesn’t feel that way. Even Dan Levy feels it.