The State of Marketing 2025-2026 (According to Small Brands)

I’m not sure anyone had “LinkedIn becomes a cultural force” on their 2025 bingo card. It’s even harder to summarize the sheer number of micro-trends that have come and gone since January. But what, if anything, has made a lasting impact? It’s so hard to say. Are we doing it all right? No idea.

So, I put together a short survey to capture:

  • How you’re spending your time on marketing
  • Your opinions on which tactics are effective for growing a brand
  • What kinds of marketing content you personally consume

It’s a quick Google Form with three questions. You’ll fly through it.

If you’d like to participate: if you handle the marketing, own a business, or have a side project that requires getting the word out, I’d love for you to fill it out. If none of those apply, just skip question #1.

You can view the results live here, and I’ll also share some takeaways next month.