Why Messy Content Works
How chaotic, unpolished content is reshaping the way brands and creators connect with real people.
Savvy, Cynical, and Over It: This is Political Communications in 2024
Kamala’s social team is using balance, humor, and just enough chaos to turn political engagement into a meme-worthy vibe.
Everything You Need to Know About Brand Identity Guidelines
A good brand doesn’t have to be fancy. It just has to feel like you.
it's not a slog
At least, it shouldn't have to be. A big project like building a brand needs a beginning, middle, and end.
brands don’t have to feel so neutral
Podcasts are so lovable because they’re so human. Here’s what we can learn from them.
just get the party started
You need a font, a color, and a logo to launch a brand (but don’t design your own logo, there’s an easier way).
what does it even mean to "do the marketing?"
Welcome to Tincan, a newsletter for and about people who are doing the marketing.